Copy is the voice that connects us with a brand; those who write it thrive on stimulating consumers through the power of both text and subtext. We use diction to elicit curiosity and controversy, humour and depth, sympathy and empathy.
Joan McArthur, a professor at OCAD, taught me that an ad doesn't exist unless I can sell it, and I believe copy can be the most coherent and persuasive element in achieving this.
After completing the Bridge to Business program at the University of Toronto's Rotman School of Management, I also came to understand that success is not about how good an individual is, but how good she wants to become. Writing is a skill upon which one can improve indefinitely.
The challenge with writing is best described in the words of Blaise Pascal: "If I had more time, I would have written a shorter letter." This quote especially pertains to advertising, a complicated realm where the most effective message is often the simplest.
Joan McArthur, a professor at OCAD, taught me that an ad doesn't exist unless I can sell it, and I believe copy can be the most coherent and persuasive element in achieving this.
After completing the Bridge to Business program at the University of Toronto's Rotman School of Management, I also came to understand that success is not about how good an individual is, but how good she wants to become. Writing is a skill upon which one can improve indefinitely.
The challenge with writing is best described in the words of Blaise Pascal: "If I had more time, I would have written a shorter letter." This quote especially pertains to advertising, a complicated realm where the most effective message is often the simplest.
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